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How thoughtful design can impact decision making
Before you read any further, look at the three images below and ask yourself what they have in common. A menu for Shake Shack, a hamburger place A candy store A mysterious man's closet Hint for the...
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Good design + A simple message = Great results
Whoever said that Direct Response is cheesy and low-brow, doesn’t know much about direct. When people hear the term “Direct,” too many automatically think of a postcard with a bright yellow starburst...
View ArticleBtoB Names OgilvyOne Best Direct Agency of the Year
“OgilvyOne is taking direct marketing to the next level in a world where mobile, digital and traditional media are converging.” See the story here.
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A look at last year’s Echo winners
A look back to last year’s winners: Some work that already embodies the spirit of re:direct As OgilvyOne debuts re:direct — a movement to reinterpret direct and reinvigorate creativity — we wanted to...
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Proof of our pudding: re:direct in action
Creativity can help reinvigorate direct. OgilvyOne is a DMA 09 sponsor , so we’re using our print ad in the conference program (page 92) to be a proof of concept in how to re-inject creativity +...
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re:direct movement launches at DMA
At our OgilvyOne reception on Tuesday after Shelly Lazarus’ induction into the Hall of Fame, we shared with industry leaders and press the idea behind re:direct and this opening video which is a call...
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Mind the Digital Analytics Perception Gap
Articles, blog posts, and press releases abound about how much data the internet is now making available for marketers, about what a sea change this data deluge is bringing to business processes and...
View ArticleRedefine “Conversation” to Better Facilitate Consideration … and Purchase
The Conversation of the Future? Over the holidays, my 12 year-old son went shopping for a present for his mom on his own. After browsing around in Borders bookstore, he sent me a text which listed the...
View ArticleJudging for World’s Greatest Salesperson underway
The response has been tremendous — we’re keeping track both of how many people participated around the world and how they participated. From Linkedin postings in our Sell_Or_Else group to Twitter...
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